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This article critically analyses the concept of evidence in evidence‐based policy, arguing that there is a key problem: there is no existing practicable theory of evidence, one which is philosophically‐grounded and yet applicable for evidence‐based policy. The article critically considers both philosophical accounts of evidence and practical treatments of evidence in evidence‐based policy. It argues that both fail in different ways to provide a theory of evidence that is adequate for evidence‐based policy. The article contributes to the debate about how evidence can and should be used to reduce contingency in science and in policy based on science.

The purpose of this paper is to bridge the gap in knowledge of Jamaican householders’ housing choices and to provide empirical research that will support the inclusion of the householders’ perspectives in developing housing policies and programmes in Jamaica.

A questionnaire survey of 430 householders drawn from public housing developments in 6 of 14 parishes in Jamaica was conducted. A pragmatic approach was taken in this study. As such, both qualitative and quantitative data were used to investigate the factors influencing householders’ housing choices. The data were analysed using exploratory factor analysis to extract the main factors influencing the householders’ housing choices.

The research revealed that the dwelling features and its environment, accessibility and neighbourhood attributes are three factors influencing householders’ housing choice. Notably, the dwelling and its immediate environment explained the majority of the variance in housing choice. This suggests that if householders are given a choice between a larger more desirable dwelling in a clean, safe and well-maintained community and housing with proximity to work, job opportunities, urban services and other proximity variables, they are less likely to choose the latter.

The factors obtained from this study provide some insights into the scale of preference of the household heads and desired attributes of affordable housing solutions. They also shed some light on what might have caused some past affordable housing solutions to be undesirable. In addition to this, there is some intuition that there may be efficacy in adopting a community development approach to housing. These results have strong implications for housing planning. However, given the island’s challenge with the proliferation of squatter settlements, it is recommended that further research, which includes these householders’ be carried out.

This research is the first to examine the views of Jamaican householders’ with the purpose of understanding what influences their choice of housing. The findings provide new insights into the trade-off that householders may be willing to make in choosing their housing. The results provide a source of reference in reviewing the performance of past policies and programmes.

As a way of focusing curriculum development and learning outcomes universities have introduced graduate attributes, which their students should develop during their degree course. Some of these attributes are discipline‐specific, others are generic to all professions. The development of these attributes can be promoted by the careful use of self‐ and peer assessment. The authors have previously reported using the self‐ and peer assessment software tool SPARK in various contexts to facilitate opportunities to practise, develop, assess and provide feedback on these attributes. This research and that of the other developers identified the need to extend the features of SPARK, to increase its flexibility and capacity to provide feedback. This paper seeks to report the results of the initial trials to investigate the potential of these new features to improve learning outcomes.

The paper reviews some of the key literature with regard to self‐ and peer assessment, discusses the main aspects of the original online self‐ and peer assessment tool SPARK and the new version SPARK^PLUS, reports and analyses the results of a series of student surveys to investigate whether the new features and applications of the tool have improved the learning outcomes in a large multi‐disciplinary Engineering Design subject.

It was found that using self‐ and peer assessment in conjunction with collaborative peer learning activities increased the benefits to students and improved engagement. Furthermore it was found that the new features available in SPARK^PLUS facilitated efficient implementation of additional self‐ and peer assessment processes (assessment of individual work and benchmarking exercises) and improved learning outcomes. The trials demonstrated that the tool assisted in improving students' engagement with and learning from peer learning exercises, the collection and distribution of feedback and helping them to identify their individual strengths and weaknesses.

SPARK^PLUS facilitates the efficient management of self‐ and peer assessment processes even in large classes, allowing assessments to be run multiple times a semester without an excessive burden for the coordinating academic. While SPARK^PLUS has enormous potential to provide significant benefits to both students and academics, it is necessary to caution that, although a powerful tool, its successful use requires thoughtful and reflective application combined with good assessment design.

It was found that the new features available in SPARK^PLUS efficiently facilitated the development of new self‐ and peer assessment processes (assessment of individual work and benchmarking exercises) and improved learning outcomes.

TO the Urban District Council of Sevenoaks belongs the distinction of introducing a further variety of advertisement for a librarian. They “invite applications from persons with literary taste for the appointment of librarian, who must take sole charge of the Free Library, including the reading and news rooms, at an inclusive salary of £135 per annum. Applications from persons with experience in a library preferred. The person appointed will be required to provide at his own expense such assistance as he may find necessary in carrying out the duties, including the entire cleaning of the building to the satisfaction of the Council.” This arrangement puts the librarian into the position of either having to do all the work himself, or of having to employ assistance and labour at the most wretched minimum cost. It, of course, takes the direct responsibility of employing sweated labour from the shoulders of the Council. If the librarian has to pay for this help out of an already low salary, it will leave him with a mere pittance, and he can hardly be blamed if he tries to do the best for himself. In view of this, and taking into consideration the long hours that will have to be worked and the cleaning that has to be done, it would appear that the Sevenoaks Urban District Council, instead of advertising for “persons with literary taste,” should seek a charwoman with insomnia!

This Food Standards Committee Report has been with us long enough to have received careful appraisal at the hand of the most interested parties — food law enforcement agencies and the meat trade. The purposes of the review was to consider the need for specific controls over the composition and descriptive labelling of minced meat products, but the main factor was the fat content, particularly the maximum suggested by the Associaton of Public Analysts, viz., a one‐quarter (25%) of the total product. For some years now, the courts have been asked to accept 25% fat as the maximum, based on a series of national surveys; above that level, the product was to be considered as not of the substance or quality demanded by the purchaser; a contention which has been upheld on appeal to the Divisional Court.

New Zealand is widely recognised as extreme in its New Public Financial Management reforms. Scrutiny of the reformed financial management system reveals its consistency with a controversial political agenda: trade liberalisation of even core social services such as social welfare, health and education. Further, the detailed requirements are systematically biased towards withdrawing from government services (by running them down) and/or privatising them (by artificially inflating reported costs, thus projecting an appearance of inefficiency). The legislation underpinning the New Zealand model was shepherded through parliament by a Minister of Finance who publicly opposed exposing social services to market forces. Drawing on archival records, this article provides a historical account of how this legislation came into being. The legislation handed key levers of power to extend the reforms to the Treasury. Particular attention is paid to the friction within the government of the time over extending the reforms to social policy, and the role of the Treasury. Possibly, some ministers who drove the reforms through did not appreciate their nature. Alternatively, the handover of the levers of power could be perceived as an attempt to avoid blame.

The next month or two behind us and this decade will have passed, to merge in the drab background of the post‐war years, part of the pattern of frustration, failure and fear. The ‘swinging sixties’ some called it, but to an older and perhaps slightly jaundiced eye, the only swinging seemed to be from one crisis to another, like the monkey swinging from bough to bough in his home among the trees; the ‘swingers’ among men also have their heads in the clouds! In the seemingly endless struggle against inflation since the end of the War, it would be futile to fail to see that the country is in retreat all the time. One can almost hear that shaft of MacLeodian wit christening the approaching decade as the ‘sinking seventies’, but it may not be as bad as all that, and certainly not if the innate good sense and political soundness of the British gives them insight into their perilous plight.

The review of food consumption elsewhere in this issue shows the broad pattern of food supplies in this country; what and how much we eat. Dietary habits are different to what they were before the last War, but there have been few real changes since the end of that War. Because of supplies and prices, shifts within commodity groups have occurred, e.g. carcase meat, bread, milk, but overall, the range of foods commonly eaten has remained stable. The rise of “convenience foods” in the twenty‐five year since the War is seen as a change in household needs and the increasing employment of women in industry and commerce, rather than a change in foods eaten or in consumer preference. Supplies available for consumption have remained fairly steady throughout the period, but if the main food sources, energy and nutrient content of the diet have not changed, changes in detail have begun to appear and the broad pattern of food is not quite so markedly stable as of yore.

Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice.

This study’s purposes led to the following research questions: To what extent were CM strategies and tactics used before the 20th century? How have the uses and characteristics of CM changed or remained the same over time? Sources included general histories focusing on the earliest uses of advertising and promotions and edited book chapters and journal articles on the histories of branding and early print advertising, marketing and advertising practices in ancient and medieval periods and the development of consumer cultures around the world.

Research findings support three conclusions: CM existed much earlier than often acknowledged; has emerged as a unique marketing discipline, strategically and tactically distinguishable from the others (e.g. advertising and sales promotion); and possesses objectives, strategies and tactics that have remained remarkably consistent in practice across the millennia.

The research supports several insights to the history of marketing and the practice of CM. Some of the CM strategies and tactics identified in this paper, for instance, have previously been concluded to be part of advertising’s history. Findings also reveal that many of advertising’s American pioneers actually used CM to persuade 19th-century businessmen to adopt widespread advertising. In addition, the emphasis on interactive, digital media in CM definitions offers a likely explanation for the recent enthusiasm behind CM as a response to global trends in consumer preferences and global competition, as well as why contemporary CM practitioners have often failed to recognize they are practicing a “new” discipline that has actually been in use for thousands of years.

With access to the large-scale search data from Rightmove plc, the paper firstly indicated the possibility of using user-generated data from online property portals to predict housing market activities and secondly embraced a GIS approach to explore what people search for housing and what they chose and investigated the issue of mismatch between search patterns and revealed patterns. Based on the analysis, the paper contributes a visual GIS-based approach which may help planners and designers to make more informed decisions related to new housing supply, particularly where to build, what to build and how many to build.

The paper used the 2013 housing search data from Rightmove and the 2013 price data from Land Registry with transactions made after the search period and embraced a GIS approach to explore the potential housing demand patterns and the mismatch between searches and sales. In the analysis, the paper employed the K-means approach to group prices into five levels and used GIS software to draw maps based on these price levels. The paper also employed a simple analysis of linear regression based on the coefficient of determination to investigate the relationship between online property views and values of house sales.

The result indicated the strong relationship between online property views and the values of house sales, implying the possibility of using search data from online property portals to predict housing market activities. It then explore the spatial housing demand patterns based on searches and showed a mismatch between the spatial patterns of housing search and actual moves across submarkets. The findings may not be very surprising but the main objective of the paper is to open up a potentially useful methodological approach which could be extended in future research.

It is important to identify search patterns from people who search with the intention to buy houses and from people who search with no intention to purchase properties. Rightmove data do not adequately represent housing search activity, and therefore more attention should be paid to this issue. The analysis of housing search helps us have a better understanding of households' preferences to better estimate housing demand and develop search-based prediction models. It also helps us identify spatial and structural submarkets and examine the mismatches between current housing stock and housing demand in submarkets.

The GIS approach in this paper may help planners and designers better allocate land resources for new housing supply based on households' spatial and structural preferences by identifying high and low demand areas with high searches relative to low housing stocks. Furthermore, the analysis of housing search patterns helps identify areas with latent demand, and when combined with the analysis of transaction patterns, it is possible to realise the areas with a lack of housing supply relative to excess demand or a lack of latent demand relative to the housing stock.

The paper proves the usefulness of a GIS approach to investigate households' preferences and aspirations through search data from online property portals. The contribution of the paper is the visual GIS-based approach, and based on this approach the paper fills the international knowledge gap in exploring effective approaches to analysing user-generated search data and market outcome data in combination.